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Marketers have long relied on avenues such as SEO, paid channels, and content marketing to boost brand awareness and recall. While these traditional tactics rely on promotional means to reach customers, gamification relies on experiential tactics to nurture active participation from customers.
Marketing success in the current era requires brands to have a 360-degree view of their...
Increasing foot traffic has never been more important for retailers.
Brand awareness: a widely known yet vague concept to most marketers, save for industry veterans....
The Australian Olympic Committee (AOC) has appointed MarTech scale-up Komo Digital Engagement as...
A sizable portion of the world’s population owns a smartphone and a laptop, opening us up to a...
The arrival of digital has flipped the marketing industry on its head, which was once dominated...
We’ve all heard the old marketing adage ‘content is king’. For some, that may still hold true...
The ever-dynamic nature of digital has opened up numerous opportunities for brands to reach...
Another new and exciting feature has arrived on Komo’s platform!
Huge announcement for our platform users!
New and innovative digital campaigns from brands across the globe raise the bar for marketing...
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