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Lessons from how TimTam launched their new flavours on Komo

Industry: FMCG  

Client: TimTam

Solution: Engagement Hub

Objectives

TimTam were looking for a creative way to introduce their new range of flavours to their customers across digital and social and ultimately drive sales.

Solution

To achieve this in an interactive medium, TimTam utlised Personality Quizzes within the Engagement Hub. The Personality Quiz leveraged the viral ‘TimTam Slam’ challenge and asked their customers to find out which flavour they should slam with from their new product range based off their personality. TimTam also integrated market research questions into the Personality Quiz to non-intrusively gain extra insight about their customer base. 

Results 

Over 6,900 loyal TimTam customer part in the Personality Quiz to find out which new flavour they should slam. 92% of their customers completed the game, which shows the content was highly engaging. 

About TimTam

TimTam is a brand of chocolate biscuit made by the Australian biscuit company Arnott’s. Arnott’s have been providing consumer goods for Australia for over 155 years.