Sport

Sporting News and BWS Use Gamification Marketing to Engage NRL Fans

Sports News Australia and BWS teamed up to find the Australia's biggest NRL fan, launching an integrated digital marketing campaign to capture audience data and reward fans.


Industry: Publisher and Retail

Customer: Sporting News Australia and BWS

Solution: Live Trivia

About Sporting News Australia

The Sporting News is America's oldest sporting publication. A dynamic global digital publisher, it offers a trusted perspective across sports and topics. Sporting News Australia is the official digital destination of the NBA across APAC, a premium publishing partner of DAZN, ESPN and Kayo, and engages with over 30 million users every month.

About BWS

BWS is the largest liquor retailer in Australia, with over 1,200 stores in every state and territory. It is part of the Woolworths Liquor Group.

Live Trivia 

Sporting News Australia and BWS launched an integrated digital marketing campaign to find and crown Sporting News Australia's Biggest NRL Fan.

Powered by Komo, the four-week campaign tested fans on their NRL knowledge through a series of Live Trivia games. Each week, the top 100 competitors qualified to win the grand prize. 

BWS-1

Results 

With real-time data accessible in Komo's Audience Engagement Platform, Sporting News Australia and BWS were able to easily track engagement across the campaign and measure their ROI. The activation received strong results:

  • 20,000 Unique Engagements
  • 5,000 less generated by Live Trivia Content Card
  • 6m54 Average Engagement Time 

 

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