Driving In-store Traffic with a 70% Conversion Rate on Digital Coupons
Solution: Digital Coupons
Optus required a convenient and seamless method to provide members of their Optus Perks rewards program with offers. Optus Perks rewards the loyalty of their members with a wide range of deals, coupons, and vouchers on things such as movie tickets to merchandise.
These goals were achieved by integrating Komo’s Digital Coupon feature into Optus Perks. Members of Optus Perks received petrol on discount from Caltex and freshly baked goods and coffee from Mrs Field.
The use of digital coupons allow customers to receive and activate deals and offers with ease, also providing businesses a cost-effective distribution for their offers. More importantly, the use of digital coupons allow businesses to build their first-party customer database and track return on investment.
This simple but ingenious digital activation campaign resulted in staggering results for all parties involved. Mrs Field offers achieved a conversion rate of 70%, and conversion rates on Caltex offers reached 44%. The conversion rates indicate that digital coupons were highly successful in driving high rates of in-store foot traffic, providing an invaluable edge for retail stores.
Optus is a leading telecommunications company based in Macquarie Park, New South Wales, Australia. Established in 1981, it is the second-largest wireless carrier in the country. The company boasts a subscriber base of 19 million as of 2019.
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