Foxtel Media looks to bring more value to viewers and advertisers through Komo deal
Today, Foxtel Media have extended their existing relationship with Komo Digital, a leader in digital engagement and gamification. The 12-month agreement will see Foxtel Media using Komo’s platform to drive more value for advertisers and viewers across Fox Sports and wider Foxtel Media assets.
Through the partnership, Foxtel Media will be using Komo to create and launch micro-websites for various sports and wider entertainment coverage and offering up brand integrations to advertisers. The micro-website, or as they’re known on Komo, ‘Engagement Hubs’ will feature exclusive content, competitions and games for viewers to take part in while watching from home. With 92% of viewers being distracted by a second screen while watching TV, the platform provides a solution to keep viewers engaged with value adding content, live interactions with commentary (in sports) and provides advertisers a truly unique way to interact. Komo’s user-first philosophy creates the perfect environment for brands to develop a deeper connection with potential customers, gather rich first-party data and drive sales with Komo’s digital coupon technology.
Komo has already been used by Fox Sports Australia to successfully add value for viewers and advertisers during Fox Sports’ coverage of the Bathurst 1000, Bledisloe Cup and Test Cricket. Advertisers such as Australia Post and Weber benefitted from being able to capture first-party data from viewers watching at home, integrated gamified market research questions to enrich the data, and provided personalised communication and re-marketing opportunities based on end-user preferences.
To kick off the 12-month agreement, Foxtel Media has launched the VB Hard Earned Hub where NRL viewers can predict which player will win the ‘Hard Earned Player of the Round’ award, receive exclusive content, win weekly cash prizes and enter to win the ‘Ultimate Grand Final Experience.
Joel Steel, CEO and Co-Founder of Komo Digital, commented: “We are excited to extend our partnership with the team at Foxtel Media, and contribute to enhancing not only the viewer experience, but also provide greater value for their advertisers.”
“With almost every viewer on their phone while watching TV, broadcasters and brands need to embrace this change of landscape. By adding value to the viewer experience, brands can connect with the viewer on a deeper level, increase brand recall rates, improve the overall viewing experience, all while gaining measurable commercial outcomes. This is going to be an exciting 12-months for Komo, Foxtel Media, their partners and viewers. Our team of developers are continually enhancing our platform with new games, integrations, and most importantly for brands, live analytics and deep data user profiling.”
Head of Digital - Sport for Foxtel Media, Caitlin O’Meara, said: “Fox Sports has partnered with Komo a number of times and we are continually impressed by its technology stack, the ease of use and integration into our live broadcast. With stadium crowd limits capped or non-existent in some cases, it is now more important than ever to find new and innovative ways to connect and engage with the viewers at home.”
“The flexibility of the Komo platform enables us to easily create branded interactive games, content and competitions, gather live viewer sentiment and live data which can be extracted and spoken to across a broadcast. This is crucial to delivering value to our viewers but also importantly, to our brand partners. Being able to offer a more immersive connection between a brand and our viewers really sets us apart and enables us to generate commercial income not traditionally available through a broadcast.”