Baileys Fertiliser were challenged with creating interesting content that would engage a hard to reach niche gardeners and cost-effectively grow their email database.
Alongside their marketing agency Flametree Creative, Baileys Fertiliser launched ‘The Great Gardens Club’ Engagement Hub to attract and delight passionate gardeners. The Engagement Hub was populated with exclusive content as well as competitions to capture first-party data from the Engagement Hub visitors.
In the first 2-months of The Great Gardens Club being live, Baileys Fertiliser grew their email database by 300%. Potential customers spent almost 4-minute engaging with their Engagement Hub per session, strengthening the relationship between Baileys Fertiliser and their potential customers. The campaign also reported a website Click-Through Rate of 24% post game completion.
“The Komo interface is an easy to use, well-guided and documented platform. Despite no previous experience, we are currently running several successful campaigns and building our customer community bigger and quicker than ever. The knowledgeable tech team have been supportive and helpful throughout, providing insider tips and maximising the value of our data. I am looking forward to seeing the continued advancement and capabilities of this exciting platform. ” - Tom Galpin, Flametree Creative
About Baileys Fertiliser
Baileys Fertiliser is a West Australian manufacturer and distributor of quality turf and horticultural products. Baileys extensive product offering includes premium potting mixers, mulches, soil conditioners and fertilisers.